Office Space

Office Space

Get unlimited access to meeting rooms, technology, and other amenities at 3 Columbus Circle.


Develop meaningful working relationships with Y&R's internal teams and clients.


Join our community which includes over 14 startups.

What is the SparkPlug incubator?

Y&R’s collaborative incubator connects companies committed to creating powerful brand experiences and stories. SparkPlug is a living lab where ideas and technologies are shared face-to-face sparking impactful ways to reach consumers.

The six-month program offers access to branding, design, and strategic marketing, with zero equity fees at Y&R’s global headquarters. Our sole purpose is to provide an environment that helps pivotal ideas emerge and activate.

Current Incubator Companies

SparkPlug currently supports nine startups. Explore them below.

A messaging and chatbot platform for the world’s top media, luxury, and retail companies.
A mobile startup studio that integrates advertising opportunities & in-app purchasing to native user experiences.
A data visualization installation inspired by BAV & U.S. News' Best Countries study.
A social media content house that drives engagement with innovative content, influencer marketing and event programming.
A digital agency transforming stand up comedians into a creative army to produce engaging, viral campaigns to generate conversions.
A music distribution network that utilizes rideshare vehicles to help emerging artists gain new listeners and fans.
A micro-task platform that rewards engagement with STORM tokens, a new crytocurrency.
Wolox stands for innovation, engineering and working culture that transforms problems into solutions, and ideas into products.
OmniVirt is a VR, AR, and 360° Video advertising platform for brands and publishers. Formats run across all platforms and across screens (desktop, mobile, tablet, and VR headsets).

Class of 2017

Instapanel reinvents surveys and focus groups by recruiting mobile video panelists.
A social impact platform; leveraging the latest in technology and social media with a unique and innovative fundraising solution.
A social media aggregator and content curation platform.
Uru automatically generates robust data blueprints of inputted videos.
A product video aggregation and analysis tool to help effectively engage with your audience and boost sales.


SparkPlug is not accepting applications for the 2018 class. Applications will open in September of 2018.

After each application is submitted, it is reviewed and presented to an internal selection committee. Companies under serious consideration may be asked to interview before selection.

We are looking for innovative, growth-stage start-ups in conversational AI, Mobile, AR/VR, social, and experiential.

The program lasts six months.

Program benefits include free office space, and access to resources and relationships within the global Y&R network. Additional benefits may include mentorship, demo days, legal services, branding advice, client introductions, and participation in innovation conferences.

The Y&R NY office can only accommodate 2-3 members of each company to sit in the office.

All incubatees must be legally allowed to work in the US. Y&R does not provide Visa assistance.

3 Columbus Circle
New York, New York

SparkPlug companies can work at Y&R’s NYC, and Singapore offices. Additional locations will be opening over time.

We take no equity and make no direct financial investments.

Yes, all former incubatees are put into the SparkPlug database that the global team will have access to.