What is the SparkPlug incubator?
Y&R’s collaborative incubator connects companies committed to creating powerful brand experiences and stories. SparkPlug is a living lab where ideas and technologies are shared face-to-face sparking impactful ways to reach consumers.
The six-month program offers access to branding, design, and strategic marketing, with zero equity fees at Y&R’s global headquarters. Our sole purpose is to provide an environment that helps pivotal ideas emerge and activate.
“We expanded the product line and grew the team, all while inside SparkPlug. It was an invaluable experience.”Bill MarinoUru
“For anyone working on ad-tech, being part of the SparkPlug program is a must.”Brunno AttorreUru Co-Founder
“During the SparkPlug program our ARR increased 400% and headcount doubled. Embedding within an agency helped us figure out how to reach our customers and make something people want.”Daavid KahnInstapanel Co-Founder
“We’ve…had the opportunity to gain visibility and build relationships with some of the leading organizations in our space which has been invaluable to us and our growth.”Ryall CarrollRaiserve co-founder
“The best part of the program was being around creative bunch in a very creative fun space in the center of NYCity. It was a dream for us to work with a top-notch agency in NYC as Y&R.”Ajay BamVyrill Co-founder
SparkPlug is not accepting applications for the 2018 class. Applications will open in September of 2018.
After each application is submitted, it is reviewed and presented to an internal selection committee. Companies under serious consideration may be asked to interview before selection.
We are looking for innovative, growth-stage start-ups in conversational AI, Mobile, AR/VR, social, and experiential.
The program lasts six months.
Program benefits include free office space, and access to resources and relationships within the global Y&R network. Additional benefits may include mentorship, demo days, legal services, branding advice, client introductions, and participation in innovation conferences.
The Y&R NY office can only accommodate 2-3 members of each company to sit in the office.
All incubatees must be legally allowed to work in the US. Y&R does not provide Visa assistance.
3 Columbus Circle
New York, New York
SparkPlug companies can work at Y&R’s NYC, and Singapore offices. Additional locations will be opening over time.
We take no equity and make no direct financial investments.
Yes, all former incubatees are put into the SparkPlug database that the global team will have access to.